1839 Honey

A lovely looking brand already, owners Rob and Hannah knew there was still too much missing. What did they stand for? How could they better stand out in the crowd of Manuka honey competitors? They knew their triple churned process created a genuine taste advantage – but how to convince people of that? After leading a comprehensive research programme, including a lot of mystery shopping and taste testing, we developed a new brand platform and a humorous engaging story. We repositioned Mary Bumby as the inspiration behind the brand, and the team as crazy about honey!